Nancy Mitchell's Advertising & IMC: Principles and Practice, PDF

By Nancy Mitchell

ISBN-10: 0133506886

ISBN-13: 9780133506884

ISBN-10: 0133547906

ISBN-13: 9780133547900

ISBN-10: 9332574146

ISBN-13: 9789332574144

For introductory classes in advertising.


An available, well-written, and student-friendly method of advertising.


Advertising tracks the alterations in today’s dynamic international of media and advertising and marketing communication–as good because the implications of those adjustments to conventional practice–and provides them to scholars via an available, well-written strategy. The 10th version highlights the expanding value of customers because the motive force in today’s ads techniques, social media, and the net evolution/revolution. it's also an elevated IMC and model focus.


MyMarketingLab for Advertising is a complete studying package deal. MyMarketingLab is an internet homework, instructional, and review application that really engages scholars in studying. It is helping scholars greater arrange for sophistication, quizzes, and exams—resulting in larger functionality within the course—and presents educators a dynamic set of instruments for gauging person and sophistication development.


This software will offer a greater educating and studying experience—for you and your scholars. Here’s how:  

  • Improve effects with MyMarketingLab: MyMarketingLab offers confirmed leads to supporting scholars be triumphant and offers enticing studies that customize studying.
  • Increased built-in advertising verbal exchange (IMC) Focus: the wider concentration of IMC during this version comprises the entire numerous sorts of advertising communication–multi-platform, in addition to multimedia– and the dialogue is embedded seamlessly through the ebook.
  • Keep your direction present and Relevant: New examples, workouts, and study findings seem through the textual content.


Note: You are buying a standalone product; MyMarketingLab doesn't come packaged with this content material. if you want to buy both the actual textual content and MyMarketingLab look for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package deal contains ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.


MyMarketingLab isn't really a self-paced know-how and will purely be bought whilst required by way of an instructor.

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Advertising & IMC: Principles and Practice, by Nancy Mitchell

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